Flimfare 2017 E-magazine

Letter from the Editor Riding the clothes horse... Fashion is the opium of the youth. And it's our films, which dole out that drug. We heard of people getting inspired by Dev Anand's jackets, Rajesh Khanna's kurtas and Amitabh Bachchan's hairstyle in the past. The '90s heralded a new wave of sartorial elegance. Clothes weren't sourced from dresswallahs anymore but from designer boutiques around the world. It became fashionable for stars to flaunt that label in films. I guess it was Kuch Kuch Hota Hai that more or less heralded that change. And movies haven't been the same ever since. The Indian economy was opening up; Indian youth were no longer satisfied with the desi stuff and were keen to emulate the stars. If they couldn't afford the original, a fashion street or a Sarojini market could always provide the replicas. Nowadays, thanks to the humongous growth of the internet, fashion parlance has become commonplace among the young. There are blogs and social media handles in thousands dedicated to international fashion. Suddenly, everyone is an expert. Celebrity trolling for real and imagined fashion faux pas is the fastest growing online sport. Celebs are expected to look their best even while taking a flight. Even their gym clothes are scrutinised with a magnifying glass and purred over. There would come a time when the paparazzi would follow them to their bedrooms. And we would get to see candid photos of stars loitering in their sleepwear, feigning sleep, cuddling up or catching up on that latest bestseller, secure in the knowledge that it would go live within minutes and tomorrow's headlines would flaunt them in various stages of undress. What would be important is the correct label of course! How can we not remain affected by this craze? So taking the bull by its horns — while making sure first it has applied the latest brand of horn polish — we bring you a whole issue dedicated to fashion. We examine whether our stars have been judiciously following the A-Z of global trends or whether they need to fire their stylists. We tell you whom we consider the most fashionable through our poll and we also give you exclusive one-on-one crisp reads about what the stars think of style and fashion. So stroll through our pages and get a curated fix of the stuff you love. Be sure to write to me to let me know your views... For more on tinseltown's news and updates find me on Twitter @jiteshpillaai Bollywood's Most Fashionable